Last updated: January 8, 2024
You may be wondering to yourself: is blogging worth it?
This is quite a common question, particularly if you’re working on your first blog.
Or perhaps you’re already a seasoned blogger but feeling disillusioned or bored with blogging.
You might also be toying with the idea of starting a blog but just can’t decide if it’s worth your time or not.
There are some great reasons why blogging is worth it.
You may already know that a huge amount of time has to go in to a blog before it reaches your target audience.
The good news, however, is that it is possible (with a lot of work) to build a successful blog now.
There are so many reasons why you might wonder ‘is blogging worth it?’ and these understandably can put you off blogging in the first place.
For example, it’s true that the blogging landscape changes all the time.
However, with the rise and fall of different social media platforms, one thing has remained constant and that is valuable content on websites.
People still google (aka search) for millions of queries on search engines and many times, the answers that a search engine like Google offers the user come from blogs.
Blog articles are hugely relevant and still one of the best places to find the information you need.
Even with AI chatbots like ChatGPT and Bard emerging as new technologies, there is a place for quality websites like blogs.
It’s not just about ranking on page one of Google, either, although that is the goal of a lot of people.
There are multiple reasons why it’s still really worthwhile to create and grow your own blog this year.
Is blogging worth it?
Below are the answers to the question ‘is blogging worth it’ to help you decide if running a blog is the best option for you.
1. Blogging is an awesome creative outlet
In this modern life, getting the chance to express yourself and do something you really love is a rare opportunity.
By becoming caught up in work, family and other commitments it’s easy to lose our sense of selves and lose touch with the things we really enjoy.
A blog can be an outlet for your creativity.
You can literally blog about anything.
Knitting, cooking, travel, reading, Lego, Zumba, eating out, personal finance… whatever your passion, you can write about it.
You can create your own space on the internet to dedicate to that one thing you really love to talk about.
It can be a personal blog, a business blog or something in between.
A number of bloggers started blogging initially because they felt bored and stifled doing a very humdrum job in their day to day life.
They needed somewhere to go to unleash pent-up creativity, and poured it in to a blog.
We all need something that belongs only to ourselves.
Creating a blog about something you love, and watching it grow, is also a lot of fun.
2. Blogging can make you money
It’s completely OK to want to start a blog so you can make money from it.
It’s a perfectly legitimate way to earn a living.
Is blogging worth it to make money?
There are some professional bloggers out there with a high amount of organic traffic who make an incredible amount of money.
Blogging is also a great secondary stream of income for many people (just remember you need to declare it to the tax man when you start earning).
It should be noted of course that it takes time to start earning money. A long time.
This fact is mentioned as one of the many advantages and disadvantages of blogging.
But the truth is, you can make decent money through blogging.
By going about blogging in the right way you could be making some extra money for yourself within the first year.
There are lots of different ways you can learn how to make money blogging.
You can make passive income through affiliate links and advertizing revenue.
Advertizing income can come from something like Google AdSense when your traffic is still low, to companies like Mediavine or AdThrive when your traffic grows.
Affiliate marketing is probably the easiest way to make money from a blog.
You add an affiliate link to a blog post and if someone purchases something through that link you make money.
Sponsored posts and selling your own products are other mainstream ways bloggers earn money.
If you have a physical or online business, then creating a blog to go alongside it can help you reach a wider audience and therefore attract potential customers.
Company blogs are a really good idea to raise brand awareness.
3. Blogging opens up a world of new opportunities
You never know where your blog will take you until you start one.
Over time as your blog grows, you may start to get opportunities flowing in to your inbox.
Invites to events, requests to review products, press trips, collaboration opportunities with other bloggers….
These are all exciting things that would not happen unless you were a blogger.
Once you are an established blogger, you can also reach out to brands to request collaborations.
Bloggers frequently find themselves at beautiful events, trying out out some fantastic (and not-so-fantastic) products, and working with brands and bloggers on a host of different things.
A travel blogger might get an invite to review a hotel, or a food blogger might get to work with one of their favorite brands.
A tech blogger might be sent a new technology item from a company they admire to review on their site.
Bloggers are valued by brands and PR companies, and there is a place for everyone online, despite the occasional story you might read about saturation in the blogging world.
It takes honest and hard work, but it does happen.
The opportunities your blog could bring are in part determined by your blog niche.
If you dedicate your time to creating great content for your readers then brands will start to notice you.
4. Blogging grows your skill set
Blogging is a journey that teaches you something new every day.
Blogging is, of course, about writing.
You can’t be a blogger unless you can write a good blog post.
It’s not as easy as just typing words out on to the screen though.
Writing is a skill which takes a lot of practice to get right, but the more you do it, the better you become at it.
Blogging is not just about writing, either.
Through blogging, you will learn so much about search engine optimization, networking, marketing, social media, and time management.
You might also discover new skills in photography, styling, research, negotiation, video making and editing utilizing an online video editor, blogging platforms like WordPress, and creating digital products.
This is only the tip of the iceberg as well when it comes to what you can learn from blogging.
So is blogging worth it for discovering hidden talents and developing new and existing skills? Absolutely.
5. Blogging helps you to help others
What can you do with your expertise on a particular subject, or new-found technical, marketing or photography skills? Teach others!
Sharing your skills and knowledge is great for the blogging community and wider internet as a whole.
There is always someone wanting to know the answer to something, and you might just have that answer for them.
A blog is one of the most effective ways to share your own knowledge and personal experience with the world.
Creating quality content around your own area of expertise is a great way to help others, and makes blogging completely worth it.
You could publish a how-to post about gardening, DIY, crafting or any other hobby or activity.
One of your posts could be a step-by-step guide to Yoast SEO, or a whole course you create teaching someone else how to do something.
And who knows, you might even earn some money from it at the same time.
6. Blogging enables you to write for others
If you would love to get paid writing jobs on a regular basis, creating your own content is a great stepping stone.
Of course, creating good content is a skill that is learned and perfected over time.
The more you work on quality content creation, the better you become at researching and crafting articles and blog posts.
A blog is also an online portfolio of your work.
When you’re looking for paid writing jobs, you can easily share this with others to show off your skills and abilities as a writer.
You can guest post on other blogs, write articles for magazines, work for specific brands as their blogger and write copy for a host of different companies.
With the writing skills you perfect as a blogger, you can go out to the wider world and get new jobs.
7. Blogging makes you a better writer
If you love writing and perhaps have ambitions of someday publishing your own book in the long term, you’ll probably ponder over is blogging worth it as a starting point.
The answer is most definitely yes.
Writing blog posts is an excellent way to flex your writing muscles.
Content creators get a lot of practice in honing their writing skills and the best part is that these skills only get better over time.
The more you write, the better you become at writing on any specific topic.
Spend as much time as you can perfecting your craft and use it to your advantage to produce that novel or guidebook you’ve been planning in your head for years.
8. Blogging brings new friends in to your life
The blogging community is one reason many people like to blog.
Bloggers are on the whole a friendly and welcoming group of people who love talking to and meeting other bloggers.
Through blogging you can connect with other people online who have similar interests to yourself.
You can also meet and chat with them at events.
Many bloggers develop long-lasting and genuine friendships with other bloggers.
Not to mention, new bloggers can learn so much from more seasoned bloggers.
There’s always someone out there who can answer a question for you, or who has experienced something you have.
Facebook groups are one of the most popular ways you can immerse yourself in the blogging community.
There are hundreds of different Facebook groups you could join to get advice.
You can ask anything on any topic, such as web hosting, online courses, the best blogging platform, building an email list, and running display ads.
Blogging brings people together and is really beneficial both personally and professionally.
9. Blogging can lead to that job you’ve always wanted
Over the past decade so many bloggers have transitioned into their dream jobs.
Creating blog content is a great marketing tool you can use to promote yourself to potential employers.
A blog is often the right place to show off your knowledge on a particular topic.
You can showcase your expertise as well as show how passionate you are about a subject.
It can list your credentials too.
If you’ve a plan to land that dream job, starting a blog on a relevant subject is an extra tool you can use to impress a potential employer.
10. Blogging holds limitless possibilities for your future
You just never know where blogging will take you.
Perhaps you will land a dream job because of your blogging skills, or your knowledge about a topic you’ve showcased on your blog.
You might develop your own product and start selling it via your blog.
You could start your own business as a full-time blogger, social media expert or web designer.
Some people end up travelling full-time because they started a blog and now earn enough passive income from it to just take off and explore the world.
Others become the next big thing on YouTube.
Perhaps it will just be a way for you to supplement your income so you can do more of the things you enjoy.
Is blogging worth it? Yes – blogging can truly change your life.
Perhaps you’re on the fence, considering starting a blog but wondering if you have the time and the patience to do it.
The thing about blogging is that it is what you make it.
You can get out of it what you put in, and you can turn it in to whatever you want it to be.
Whether you’re looking for personal growth, new opportunities, friendships or extra income, blogging has it all.
So is blogging worth it, even now when it seems like the best time for starting a blog was a decade ago?
The answer is most definitely a resounding yes.
In your blog’s early days you might wonder is blogging worth it.
However, with a great deal of patience, passion and perseverance it’s perfectly possible to make a full-time income from your blog and much more.