Last updated: December 3, 2023
If you’re starting your new business on a shoestring budget, it might feel like you’ve got a massive mountain to climb to get from where you are now to where you want to be.
And while you might not yet have the resources that other larger, more established organizations have, you can still level the playing field and do what they do.
You just need to be clever and strategic about using your time and investing your limited budget.
To retain professionalism and ensure that your business has everything it needs, read on.
If your budget is tight, then it’s likely you won’t be looking at hiring a marketing agency to carry out complex and hard-hitting campaigns for you.
But do you really need them? Only you can answer that question, but social media allows small businesses to reach audiences for free with relatively little investment. If you can create content that shows off what your company does and get others to engage, you can give yourself a helping hand on the marketing front.
Setting up email lists and making a website will require some in-depth technical know-how and financial investments, but these will still support your social media marketing efforts.
All you need to do is identify your target audience (multiple online resources depict consumer and internet user habits regarding this) and then make content that will appeal to them.
You need to be invoicing for your products or services rendered immediately. Don’t let time slip by without firing off an invoice once work is completed on your end to request prompt payments and avoid delays.
Using invoicing software can help you track your payments, record payments, and stay on top of your income easily without manually sifting through each one and checking if payments have been made. As can outlining your invoicing and payment terms upfront before signing contracts or agreeing to work.
Be clear about your expectations payment-wise and hold firm on your terms so everyone knows where they stand, and you can reduce the risk of non or late payers.
Automation and Software
If you aren’t in a position to hire employees to help you out, you need to look at the different types of software available to do what you do but better.
Automation tools for social media scheduling, Grammarly, Calendly, IFTTT, and more are all available to help you schedule.
For example, automated software such as Slack, Trello, CRMs, and Asana can help you streamline what you do and ensure that nothing is missed during the working week so you don’t drop the ball and lose a client.
You essentially work with another service provider to allow them to take over predetermined aspects of your business for a set monthly cost.
This can be pretty much anything. It can be your accounting, customer service, cyber security, website maintenance, social media management, or anything else you need. Be mindful of what you choose to outsource; it needs to offer you benefits and, at the very least, save you time and free up resources while making improvements.
Whether you outsource one area or multiple, do so for the right reasons to enhance your capabilities and get maximum benefits.
As a small business owner, you won’t always have access to the resources that the more prominent companies have, and that isn’t a bad thing. It means you need to be smarter about how you operate while still delivering comparable results.